- Organizations
- How many separate businesses (organizations) you can create under your account. Each organization can have a different WhatsApp number. Contact, message, and campaign limits are shared across all of them.
- Contacts
- Maximum number of people you can keep in the shared contacts directory across all your organizations.
- Outbound messages
- WhatsApp messages your team sends that count toward the plan allowance for the selected period (month or year).
- Inbound messages
- Customer messages you receive. Inbound messages are unlimited on every plan.
- Campaign
- Manual bulk sends started with “New campaign”. API, bot, and one-to-one chat sends do not use this campaign quota.
- Message retention
- How long chat history is kept. Older messages are automatically deleted after this period.
- AI Translation
- Automatic chat translation with AI: messages from any language appear in your preferred language, you write outbound replies in your own language, and the other party instantly receives them in theirs.
- Team (extra users)
- Staff or agent seats you can add besides the account owner.